MCAD Viewbook

  • Art Direction, Publication design
  • Studio-Set
  • Minneapolis College of Art & Design (MCAD)
  • 9.6 x 13 inches
  • 120 pages
  • 2022

Publisher: Minneapolis College of Art & Design
Design: Studio-Set
Year published: 2022
Binding: Softcover
Stock: 280 gsm Fedrigoni Constellation Snow (cover), 120 gsm Munken Polar Rough (interior), 135gsm Luxoart Gloss (pp. 69-86)
Dimensions: closed 245 x 330 mm portrait, open 490 x 330 mm (9.65″ x 13″)
Pages: 120
Printing: die Keure, Belgium
Typefaces: Basel Grotesk, Pirelli

Studio-Set was commissioned to develop the viewbook for the Minneapolis College of Art & Design (MCAD) to be distributed 2022–2026. MCAD is recognized nationally and internationally for its innovative approaches to art and design education. MCAD’s viewbooks are notable for being limited in quantity and designed by select alumni—a humbling invitation for Studio-Set. Produced every four years, the viewbook is a high-quality, high-design printed object produced specifically for marketing to prospective students across the country and internationally.

MCAD Viewbook 2022 Consultants:
Kayla Campbell, Creative Director, DesignWorks
Nicolette Dolan, Junior Designer, DesignWorks
Gregory Gestner, Communications Marketing Manager
Melissa Huybrecht, Vice President of Enrollment Management
Mary Kazura, Director of Admissions
Edson Rosas, Admissions Counselor
Mara Rosen, Marketing Coordinator
Anh Tran, Abeln/Little Design Fellow, DesignWorks
Forrest Wasko, Admissions Counselor
Special thanks to Annie Gillette Cleveland, Vice President, Communications and Marketing Strategy